Welcome to the world of En Foy Prest.
Objects made by En Foy Prest and chosen from makers who share its values, selected by the same eye, experience and principles that shape the design, the photographs and the writing here. The first edit is being assembled now; the shop opens soon.
Product 001 · the Light · amber glass, made in Zhongshan
Photography · Palio di Provenzano, Siena
Projects · Traces, Borgo Arconati · SALUTO at the door
Press · Because It Was Always There · Lake Wānaka
The first edit
The things we love and want to bring into the world: made here, or chosen from makers whose values match our own. Nothing is on the shelf yet. The list is being put together now, and it will stay short on purpose.
One world, one set of principles.
En Foy Prest is the company of Hunter H Masfen, an industrial designer and photographer: design, photography, writing, and now a shop. None of it comes before the rest. The things sold here are the things we love and want to bring into the world, chosen with the same eye, experience and principles that shape everything else on these pages.
The same eye, at work
Design, photography and writing are where the eye is trained and the principles are tested: in rooms, on film, on the page. They are not the back room of the shop. They carry on alongside it, done the same way: slowly, in the places where things are made, with the people who make them.
EN FOY PROJECTSDesign & commissions
Industrial, interior and product design from first sketch to a finished thing: a light made in Zhongshan, two apartments and a furniture collection outside Milan, a typeface, labels grown from mycelium.
SEE THE PROJECTS →
EN FOY PHOTOGRAPHYPhotography
Photojournalism and landscape first, from the Palio in Siena to the Dolomites; editorial and brand commissions for Dadelszen, Scapegrace and others, shot on the same terms.
SEE THE PHOTOGRAPHY →
EN FOY PRESSEssays & writing
Essays on making, on places, and on the people who build things well, from a Sienese contrada on race day to a lighting factory in Guangdong. Also on Substack.
READ THE PRESS →
Hunter H Masfen, the person behind En Foy Prest
Hunter is a man who wears many hats: an industrial designer trained at RMIT and the Politecnico di Milano, a photographer, a writer, a pilot, a ski racer turned backcountry skier, a mountaineer, someone who races and rebuilds cars and cares a great deal about food, wine and how a jacket drapes. It is this depth of interest in many things that lets En Foy Prest work.
The company grew out of his honours thesis and a year that nearly stopped it. Its first object, a sculptural amber-glass table light, was drawn in Auckland and made on a factory floor in Zhongshan. En Foy Prest is his family motto, Old French for Ready in Faith, and the studio runs on a few convictions that come with it: beauty is structural, not decorative; an object has to earn the right to stay in a room; good design is not enough.
READ THE FULL STORY →